
Finding
the Inner State
by George Lang, Oklahoma Gazette December 18, 2003
Getting
drunk and bothering the lead singer of the Flaming Lips at a rock show changed
Casey Friedman's life. The owner and house producer at Inner State Studio, 114
S. Western, had done all his homework at Boston's Berklee College of Music, but
he needed to hear a soft bulletin from one of his idols before he could roll tape.
"It had to get it beaten into my head that I needed to be recording music,"
Friedman said as he sat behind a Pro Tools rig in his second-floor studio. "I
was making lots of weird music and enjoying it, and I was doing these solo bass
or guitar shows. I went to the White Stripes show at the Green Door a couple of
years ago, and I saw Wayne Coyne there. I was kind of drunk and was tapping him
on the shoulder and saying, 'Hey, man, I play music,' and he tells me, 'Make a
CD. Anybody can make a CD.'"

Friedman bought an Apple G4 and his Pro Tools program and peripherals, but it
all seemed daunting. After graduating from the Classen School of Advanced Studies
in 1998, Friedman applied only to Berklee, where he was accepted and soon had
professors cramming jazz theory into his brain."I wanted to make weird, quirky
music," he said. "The thing was to learn all of these jazz standards,
and I just did not care about that at all. I was just kind of a kid. I don't remember
having aspirations of being a musician, really. I didn't think I wanted to be
a performer because I wasn't confident, and I didn't want to be a music therapist."
The pressure was on, from the school and from his parents, for Friedman to decide
on a discipline, and he made his way from music synthesis classes into production,
learning how to record on 24-track analog boards. But a few years later, he realized
that building a studio from scratch was not covered in his syllabus. The G4 sat
for a year, taunting Friedman with its mere presence, until the would-be producer
finally started making phone calls to friends in California, getting advice on
how to build his Inner State. Within weeks of completion, Friedman recorded his
first client, former Frequency Bliss leader Derek Brown, in October 2002. Having
been in bands since he was 15, Friedman just operated on word-of-mouth and name
recognition. "I've always known the musicians * kids who like music and are
involved in it," he said. "So then I know their friends and their friends'
friends." One year later, Friedman compiled "Inner State Music 2003,"
a not-for-sale CD he described as an electronic "business card," featuring
songs by up-and-coming Oklahoma City-area acts such as Brown, Lydia Taylor, the
Dizzy Heights, Emule, the Neighbors and Twenty Minutes To Vegas, along with Friedman's
solo project, God TV. While some bands, like Alpha Male or TMTV, deliver a harder
rock sound, much of the material veers toward avant-garde pop. "There is
kind of a pop sound," he said. "I want it to be progressive, interesting
and make people want to move and have fun." Other than a room filled with
vintage concert posters and enough percussion instruments to outfit the University
of Southern California's Trojan marching band, Inner State is a Spartan affair.
Friedman keeps it simple by design: He does not want musicians to have any preconceived
notions of what kind of music he produces."A lot of people, you just have
to make them comfortable," Friedman said. "I used to have a bunch of
stuff on the walls, but I decided that created too much influence. I've tried
to dress in a certain way so that I don't portray any kind of image, and I also
don't want to get myself into a certain thing, where people go, 'Oh, that guy
just does a certain type of music.' I want to do all kinds of music and have all
kinds of musicians coming in, working together."
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